/ Brand auditing
/ brand design
alpha estates
Experts in residential property sales, Alpha Estates is is a local family-run agency based in KwaZulu Natal, South Africa.
For years they had been operating with a logo that had been originally created in MS Word, and while the business itself had evolved, the brand hadn’t kept pace. They came to me looking to transform their outdated logo into a cohesive, confident and recognisable brand.
the problem
Outdated logo created on MS Word
No defined colour palette or typography
Inconsistent messaging and tone of voice
Marketing materials lacked cohesion
Brand didn't stand out in a competitive industry
The Approach
Ground-up brand development
Competitor benchmarking
Brand positioning
Visual identity design
Tone of voice development
The Result
A clear, professional and recognisable brand identity
A cohesive visual system across all materials
Defined typography and colour palette for consistency
A more confident and aligned tone of voice
A brand that stands out within a competitive market
Most importantly the business now presents itself with the credibility, clarity and professionalism that matches its service.
